Business Model Analysis

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School
Royal Melbourne Institute of Technology **We aren't endorsed by this school
Course
BUSM 4366
Subject
Marketing
Date
Apr 15, 2023
Pages
23
Uploaded by ProfessorValor10812 on coursehero.com
MKTG1310 Fashion Entrepreneurship Business Model Analysis
2 RMIT Classification: Trusted Analyzing the Business Model Determine revenues, timing and key drivers Determine costs/expenses, timing and key underlying drivers Same for investment Determine the key unit of analysis: a customer / store / unit
3 RMIT Classification: Trusted ● A business model is the summation of the core business decisions and trade-offs employed by a company to earn a profit. ● In general, these elements fall into four groups: ○ Revenue Sources ○ Cost Drivers ○ Investment Size ○ Critical Success Factors Source: A Note on Business Model Analysis for the Entrepreneur HBS Note N9-802-048 Business Models
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