Integrated Marketing Communications (IMC)
: The concept of designing marketing communications
programs that coordinates all promotional activities—advertising, personal selling, sales promotion,
public relations, and direct marketing—to provide a consistent message across all audiences.
: The two-way flow of communication between a buyer and seller, designed to
influence a person's or group's purchase decision, usually in face-to-face communication between the
sender and receiver.
: A form of communication management that seeks to influence the feelings, opinions,
or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other
publics about a company and its products or services.
: A short-term inducement of value offered to arouse interest in buying a good or