MKT 421 Week 3

.pptx
School
University of Phoenix **We aren't endorsed by this school
Course
MKT 421
Subject
Marketing
Date
Apr 18, 2023
Pages
14
Uploaded by sme0789 on coursehero.com
MAPPING THE PRODUCT LIFE CYCLE (PLC) Name Date Professor MKT/421: Marketing
INTRODUCTION Theme and Goals PLC Concept Why is the PLC concept important to marketing managers? The Role of Price Strategy Strategy Decision Stages of PLC Introduction Stage Growth Stage Maturity Stage Decline Stage Possible implications if PLC is not monitored
THEME AND GOALS To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.
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