make her writing easier to skim. She also uses a lot of jargon that are standard in the industry -
such as SEM & SEO -
showing that she is, in fact, knowledgeable. Another thing that stands
out to me the most is the number of endorsements that she has. This increases her credibility
as a marketer that is widely appreciated in the industry.
Matt is second on my list. His language usage is simple and efficient. We can easily skim
through his bio and understand the main points easily. He also promotes himself as a
communicator, connector, collaborator, and creator. These are all important qualities for a
marketing manager. By organizing his sentences this way, he is able to showcase his skills in a
unique and less boring way. This is something that we need to apply to our marketing principles
as well. He also showcases his work really well. Not only that he listed his recognized work, he
also attached links for us to read it. While Janet has the most impressive number of
endorsements, Matt has the most organized and well-designed
section. This adds
credibility to his work and talents in the industry. He also uses a little bit of anecdote to talk
about his passions, adding colors to his About section.