What is a Brand?
Brands are much more than just a slogan, logo, or advertising
Traditionally, and in a technical sense, branding is a name, term,
design, symbol, or any other feature that identifies one sellers
goods or services as distinct from those of other sellers. The precise
legal term for brand is trademark.
A brand may identify one item, a family of items, or all items of that
seller. If used for the firm as a whole, the preferred term is trade
encompass the idea of brand is a customer experience
represented by a collection of images and ideas; often, it
refers to symbols such as a name, logo, slogan, and design
is created by the accumulation of experiences
with the specific product or service, both directly relating to its use,
and through the influence of advertising, design, and media
The components of a brand, including a logo, fonts, color schemes,
symbols, sound, may be developed to represent implicit values,
ideas, and even the '
' of a particular market. In the most
is a set of assets connected to a
strategy that adds to the value provided by a product or
service by establishing a linkage between customers and
of Successful Branding
Overriding theme of brand as a strategy for differentiating
companies and attracting customers.
A unique story that consumers recall when they think of you.
Establishment of a disciplined internal process and strategy to
extend customer loyalty.