Aradia Fitness is the first Pole Dancing Studio in Canada that opened in 2003. It proposes dance-
focused group exercise classes and targets a specific market segment which is women. Aradia
proposes a non-traditional form of fitness that provides fun and safe alternatives that incorporate
yoga, Pilates, and dance. The company values its clients by providing flexible scheduling and
accommodating customer demand. Customer satisfaction is a priority for Aradia. It hopes to
increase women's physical and psychological well-being by increasing their physical strength,
flexibility, conditioning, sensuality, and self-esteem.
The Mission statement of Arcadia Fitness is to empower women to feel confident in their bodies
and build physical strength through fun, unique workouts. To be a safe space for women to
explore their sensualities. To be a place for women to express themselves freely.
Build lifelong customers/students
Build strength and self confidence by providing proper support, motivation, impacting
results at any level of skill and physical strength
Word of mouth advertising from satisfied users, promoting strength, confidence and fun
Drive traffic to website (short promotional videos of workouts) through periodic
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