My persona lives in the suburbs of Huston, Texas in a single-family home.
Sophia is married with two children who are three and six years of age.
OCCUPATION AND INCOME
Sohpia work as a scheduling receptionist in a medical office. She makes an annual salary of
$47,000 per year.
She has an associate's degree in front desk medical assisting.
HOBBIES AND INTERESTS
In some free time that Sophia has, she likes to spend it with her family. They spend time
playing outside, learning new sports, and traveling around to new sites to find new adventures.
Sohpia likes to save money where she can, so that she can have more financial flexibility when it
comes to her kids. She is family orientated and loves to spend time with family at her home.
WANTS AND PREFERENCES
When choosing products at the store, Sohpia's choice is dependent on the price, quality,
and taste of the product.