What are the four pillars of marketing

.docx
School
Eastern Illinois University **We aren't endorsed by this school
Course
MBA 5520
Subject
Marketing
Date
Apr 8, 2023
Pages
1
Uploaded by GeneralPony2320 on coursehero.com
What are the four pillars of marketing? The four main components of a marketing strategy are product, pricing, place, and promotion, often referred to as the marketing mix or the four P's of marketing. The following four elements of the marketing mix can help a company increase the likelihood that a product will be seen and purchased by customers: Product. The good or service being offered must meet the needs or wants of the customer. Price: An item should be offered for sale at a price that is appropriate for consumer expectations, not too high or too low. Promotion. To understand how the product satisfies the requirements or wishes of the public, the public must be informed about the product and its attributes. Place. The potential placement of the product
Page1of 1
Uploaded by GeneralPony2320 on coursehero.com