Unlocking Success: Essential Steps for a Virtual Trade Show

School
Seneca College **We aren't endorsed by this school
Course
BUSINESS MGMT5009
Subject
Marketing
Date
Apr 9, 2023
Pages
2
Uploaded by DoctorBraveryRat28 on coursehero.com
Background Research To determine the best way to promote the company's products and services, along with the importance of this virtual trade show, extensive background research is essential. Certain steps shall help the brand conduct an extensive analysis of the process of this virtual trade show. First, it is important to understand the purpose of this trade show. Determining the end goal will ensure that best possible methods are being adopted to reach the desired audience. In this case, the goal is to create awareness amongst new parents/caregivers and provide them necessary information. This in return will promote Leda Health's products and services and empower the brand to reach a wider audience, whilst making connections with new brands in the industry. Second, understanding the right target audience for this tradeshow. Knowing the correct target audience will help tailor the tradeshow according to their interests and requirements. Third, understanding how to differentiate from the competitors. Having a thorough analysis of SWOT will also enhance the chances of analyzing a competitive advantage which would be a long term benefit for the company. Finally, selecting the right platform to conduct the virtual tradeshow is important to make it a success. A platform with all the necessary features and capabilities that we aim to offer through this trade show such as webinars, group making, virtual chats, presentations etc. is crucial to consider. Knowing what we need and what the platform offers, will ensure that Leda Health can take full advantage of the selected channel and create an effective and engaging trade show for the audience. In conclusion, considering all these factors are essential for making this tradeshow a blockbuster and reaching the right audience for the company's long term growth. Our report ahead covers all these aspects in detail.
6 Key Management Challenges to Overcome Virtual strategy development Virtual customer acquisition Virtual customer loyalty Virtual customer experience Cross-channel integration Virtual channel governance
Page1of 2
Uploaded by DoctorBraveryRat28 on coursehero.com