Social Media Marketing Chapter 12 Quiz
Study online at https://quizlet.com/_5mqukw
1.
Mobile has taken hold around the world, and
growth in mostly uniform.
False
2.
People all over the world access Facebook at a
higher rate than any other social media network.
True
3.
Desktop and TV are losing share to other types of
screens.
True
4.
Apps have little effect on the use and growth of
mobile.
False
5.
The top two activities on mobile are Facebook
posts and viewing videos.
False
6.
Consumers generally shop and compare on their
computer, then purchase with their smartphones.
False
7.
Given the growth in the use of mobile, we can pre-
dict with a degree of certainty that the new "buy"
buttons on such sites as Pinterest, Facebook, and
Twitter will be successful.
False
8.
Location-based technology us is increasing in:
retail applications.
9.
Global growth in the use of mobile is such that:
more than half of the
world's people use mo-
bile.
10.
The most popular communication app outside of
the U.S. is:
WhatsApp.
11.
Among the losers in the shift to mobile are:
B and C only.
12.
Which of the following statements is false?
Today's smartphone
contains many branded
apps.
13.
The top two activities consumers perform on their
mobile smartphones are:
A and C.
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