Chapter 7: Product and Services and Brands Click icon to add picture
Agenda 1. Introduction 2. Exercise 1: Product Strategy 3. Exercise 2: Case Study- Lorna Jane 4. Exercise 3: Brand Culture 5. Conclusion
What is a product/service? - The product consists of different levels - The core product fulfills customer needs (i.e. provide value) - Note; the customer do not buy actual product attributes, they buy a product for the needs they fulfill. - The augmented product can also play an important role.
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