6-1 Blog Digital Marketing

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According to the article The Future of Digital Marketing: Predictions for 2023 and beyond, the article states that evolving tools trends and technology make ways for capitalization on new opportunities in the future of digital marketing [ CITATION Mic22 \l 1033 ]. Here are some key takeaways of 2023 and beyond over the next five years for digital marketing: Key Takeaways: 50% of marketers will increase their content marketing budgets in 2023, with 1 in 5 increased by double digits. Social Media currently makes up 33% of all digital ad spending and is projected to increase in 2023. 45% of small businesses already have a paid search strategy in place and numbers will continue to rise as the need for high-quality content increases. 61% of customers prefer to shop and are more likely to purchase items with businesses that have augmented reality services. Also according to the article there are three major trends in the future of digital marketing that everyone will be talking about. The first is a resurgence of content marketing as the first business is doing in marketing. Before the pandemic startup founders and marketers would try to consider buying social media ads in order to grow the business. Now they are doubling down on marketing because Google told us marketing is the best way to rank for buyer research. Research from content marketing institute states that 50% of marketers will increase their content marketing budgets in 2023 one in five increase by double digits [ CITATION Mic22 \l 1033 ].
The second big trend is all generated content. According to the article we will begin to realize the opportunity for AI driven content marketing strategy publications like local newspaper and others have been using AI to generate template content for more than two years so this is a heavy source for digital marketing over the next five years [ CITATION Mic22 \l 1033 ]. Also according to the article there's voice powered everything in this way of marketing smart speakers and assistants have been around for a while but they really started off in 2017 eighteen as people love talking to their phones and new customers like Amazon Alexa and Google Home have appeared on the market. This trend in mobile marketing will continue to grow and hand
free technology will become standard that people choose to interact with their devices [ CITATION Mic22 \l 1033 ]. Also, according to the article, you may think social media is big but it still has room to grow. according to the article social media makes up 32% of all digital ad spending and is projected to increase in 2023 and over the next five years. social media will continue to make its presence known in every area of our lives and be truly integrated both on and offline services over the next 5 years as well [ CITATION Mic22 \l 1033 ]. References Brenner, M. (2022, November 29). The Future of Digital Marketing: Predictions for 2023 and Beyond . Retrieved from Marketing Insider Group: https://marketinginsidergroup.com/content- marketing/the-future-of-digital-marketing-predictions-trends/
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