Customer Publics

Customer Publics: 1. Elderly individuals who prefer nostalgic and classic scents. 2. Stay-at-home parents who prioritize natural and eco-friendly products 3. Individuals with sensory processing disorders who require hypoallergenic and gentle scents. 4. Gift-givers who seek personalized and customized scents for special occasions. 5. Luxury shoppers who value high-end and exclusive scents. 6. Minimalists who prefer simple and subtle scents. 7. Travelers who prefer portable and convenient scents for on-the-go use. 8. Professionals who seek calming and relaxing scents for stress relief. Producer Publics: 1. Fragrance chemists who create and develop new scent formulations. 2. Packaging manufacturers who produce customized scent packaging. 3. Research and development teams who conduct consumer research and product testing. 4. Marketing teams who create and implement scent marketing campaigns. 5. Sales representatives who promote and sell scents to retailers and wholesalers. 6. Supply chain managers who oversee inventory and distribution logistics. 7. Customer service representatives who assist with product inquiries and complaints. 8. Sustainability experts who oversee eco-friendly and ethical sourcing and production. Enabler Publics: 1. Beauty bloggers and influencers who review and promote scented products. 2. Online retailers who provide a platform for online sales and distribution. 3. Local boutiques and shops who offer in-store scent experiences. 4. Social media platforms who allow for targeted advertising and consumer engagement. 5. Trade shows and exhibitions who showcase new products and trends. 6. Professional fragrance testers and evaluators who provide objective scent evaluations. 7. Scented candle makers who incorporate scents into their products. 8. Wellness practitioners who incorporate scents into aromatherapy practices. Limiter Publics: 1. Environmental groups who raise concerns about the use of synthetic fragrances and packaging waste. 2. Consumer advocates who raise concerns about potential health risks and allergens. 3. Competing fragrance companies who offer similar products and marketing strategies. 4. Regulatory agencies who may implement new regulations and restrictions. 5. Trademark infringement and counterfeit products.
Page1of 1
Uploaded by ColonelHare3278 on