be used in place of breakfast, which typically includes a variety of vitamins, minerals,
and dietary fibres.
A focus group is a research technique used to collect data through group interaction.
The group comprises a small number of carefully selected people who discuss a given
topic. Focus groups are used to identify and explore how people think and behave, and
they throw light on why, what, and how questions. ("What is a focus group? | B2B
This focus group interview is a handy research tool that can help you explore the
behaviour of your target audience, understand their needs, or reveal their preferences.
In this eight-person interview group, we plan to set interview topics regarding age group,
usage occasion, taste, packaging, efficacy, ingredients, price, and purchase channel.
Through this focus interview, we want to understand that different consumer groups
correspond to other consumer demands and to locate the main consumer groups and
consumption channels in the Canadian protein bar market. To make product
adjustments and improve product marketing strategies to increase market share.
Primary Target Market
16 to 30
- Male and Female
P a g e