Strategic Decisions for Quarter 2: Branding, Pricing, Hiring,

Quarter two Here are specific decisions you will make in quarter 2: 1. Design one brand to appeal to your target segment. 2. Set the selling price of the brand. 3. Hire sales and service personnel. 4. Open a new sales outlet for quarter 3 (optional). 5. Design an advertisement for your brand. 6. Schedule the ad in the local media. In quarter 3, you will receive the results of your quarter 2 test market. By analyzing the test results, you will be able to revise and expand your marketing strategy and tactics. In quarter 2 we designed a brand named comfort bike, and set up our costs and sales price. We designed an advertisement showing off the best features of the bike. We also put a sales outlet in Rio d Janeiro and hired sales people for the location..
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