Quarter two
Here are specific decisions you will make in quarter 2:
1.
Design one brand to appeal to your target segment.
2.
Set the selling price of the brand.
3.
Hire sales and service personnel.
4.
Open a new sales outlet for quarter 3 (optional).
5.
Design an advertisement for your brand.
6.
Schedule the ad in the local media.
In quarter 3, you will receive the results of your quarter 2 test market. By analyzing the
test results, you will be able to revise and expand your marketing strategy and tactics.
In quarter 2 we designed a brand named comfort bike, and set up our costs and sales price.
We
designed an advertisement showing off the best features of the bike.
We also put a sales outlet in Rio d
Janeiro and hired sales people for the location..
