MGMT1003 S2 2023
Major essay question (30%)
Word limit: 1500 words (+/- 10%)
Case study - UNA Advisory
You are the manager of UNA's graduate recruitment program, a Canberra-based professional
services firm, with clients from both government and industry. UNA engages in management
consulting, project management, and advisory services.
The high-level work UNA is involved in require staff who are highly motivated and capable
of handling high volume of work. UNA Functional managers who are supervising graduates
have raised concerns about the current batch of graduate recruits, articulating concerns
regarding a mismatch between personality and the job, and of overall motivation of
The latest cohort of Gen Z graduates, the generation growing up in the age of the internet,
and of the attention economy, is markedly different to the millennial generation who's now
dominating managerial and leadership positions at UNA. Being one of the first managers in
UNA hailing from Gen Z, you are uniquely placed in your understanding of graduates as
people, and as future professionals.
Given your position and your unique attributes, the CEO of UNA have asked you to write a
research paper to argue
whether the personality of Gen Z employees makes it harder for
Millennial managers to motivate them
You are recommended to use roughly half of the word count for the motivation dimension
and for the personality dimension.
The word count does not include the reference list.