Apple Computer was overwhelmingly a maker of PCs for over thirty
years, including the Apple II, Macintosh, and Power Mac models, but during
the 1990s, it faced tough bargains and a low share of the entire industry.
After his company, NeXT, was purchased by Apple in 1997, Employments,
who had been ejected from the company in 1985, returned to the company
in 1997. The next year, he became the organization's interim CEO, which
was ultimately made permanent. Starting with the first iMac in 1998, Jobs
implanted a new corporate way of thinking about visible things and basic
SWOT stands for Strength, Weakness, Opportunity, and Threat in a
SWOT analysis. This analysis is critical for any firm since it informs them
about their internal environment, which includes their strengths and
weaknesses, as well as their external environment, which includes
opportunities and threats.
Their premium products, goodwill, and high client satisfaction levels,
as well as their product quality, are their strengths. Apple, on the other
hand, continuously bringing technological updates to its goods and is
regarded as the leading corporation in terms of technological innovation.
Apple's workforce is also highly qualified.