Case Study One: Cottage Senior Living
Serving the requirements of elderly and disabled people who need daily support, Cottage
Senior Living operates in the dynamic long-term care and assisted living market. Several urgent
issues, such as decreased resident satisfaction, increased employee turnover rates, and heightened
competition, are facing this sector. Given the industry's predicted growth, fueled by an aging
Baby Boomer generation and longer life expectancies among older people, these challenges are
of the utmost importance. This paper summarizes the challenges, interpretation of the mission,
vision, and values, and their impacts on the challenges faced.
Summary Of the Circumstances and The Problems
Cottage Senior Living is a part of the more significant long-term care and assisted living
sector, which includes a variety of healthcare and residential service providers for elderly and
disabled people in need of help with daily life. The organization faces falling resident
satisfaction, increased staff turnover, and increased competition in the assisted care market.
These concerns are critical given the industry's anticipated growth, predominantly fueled by the
aging Baby Boomer demographic and rising life expectancy among older people. In addition,
Cottage Senior Living operates in a competitive market where private payers account for a
sizeable portion of revenue and the four top industry providers hold a meager 13 percent of the
market. It is essential to comprehend the demographics of senior living communities, the variety
of care services provided, and the advent of cutting-edge models like Continuing Care
Residential Communities (CCRCs) and Memory care institutions to address these issues. Despite
Medicaid's significance to the sector, the organization made the strategic decision not to advertise
to or accept Medicaid recipients, which gives its situation a unique twist.