working with enthusiasm and passion for biking and creating a greener world, and talking to all
company employees as equals and with respect. All employees, regardless of ranking in the
management structure, are human; they are more than a product of their work.
Leadership's Attributes and Contribution to Success
Our leaders are the driving force behind this company and directly contribute to the
success of Ði's mission. Although all employees contribute to its success, the leaders are the
backbone. They were the brains behind company creation and continue to work to help the
business grow and evolve. They also ultimately have the final say in decision making, many of
which have direct impacts on business. Five words that describe Ði's ideal leader are trustworthy,
conscientious, effective, steady, and responsible. These attributes are a reflection of company
values.
Decision Making
Decision-making should follow the rational decision-making model, time permitting, and
is a collective effort. Ði's leaders partake in participative (democratic) leadership where all levels
of management collaborate to make decisions. Ultimately, the store manager has the final say,
but not every little decision must be run by that individual. The coordinators also have a
substantial voice in the company and are in constant communication with their employees. Ði is
starting out as a relatively small company, so it isn't unreasonable to get input from all employee
members. This is situation based (not all company decisions are appropriate to share with
everyone), but Ði is a strong believer that giving employees a sense of autonomy is fundamental
in maintaining a healthy company culture.
Leadership and Company Growth
Leaders grow by remaining open-minded. Hearing employee and customer feedback,
whether it be positive or negative, is essential for growth. They all possess technical, human
relations, and conceptual skills, but are always working to improve upon them. It is detrimental
to get caught up in the "leaders know all" mindset. Employees' and customers' differences in
backgrounds grant them unique perspectives and ideas. This diversity is crucial in terms of
keeping business model evolution active and not stagnant.
Accountability
At Ði accountability looks like showing up to work everyday and giving it your full
effort. It involves being responsible for your actions and encouraging others to remain
responsible for theirs. Ði expects high levels of accountability from all staff members. Lack of
accountability will be addressed by respective managers and could result in removal from the
company.
Talent Management Strategy
Đi has a simple division of employees among positions in the company. There will be one
management position and two coordinator positions that oversee the storefront and handle the