Navigating-transition-from-project-to-product-management

.pdf
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/374582148 Navigating the Transition from Project Management to Product Management Article · October 2023 CITATIONS 0 READS 25 3 authors , including: Sakhi Aggrawal Purdue University 7 PUBLICATIONS 4 CITATIONS SEE PROFILE Kevin Dittman Purdue University 3 PUBLICATIONS 14 CITATIONS SEE PROFILE All content following this page was uploaded by Sakhi Aggrawal on 10 October 2023. The user has requested enhancement of the downloaded file.
PM World Journal (ISSN: 2330-4480) Navigating the Transition from Project Vol. XII, Issue X - October 2023 Management to Product Management www.pmworldjournal.com by Devang A. Patel, Sakhi Aggrawal Featured Paper and Prof Kevin Dittman © 2023 Devang A. Patel, Sakhi Aggrawal, Kevin Dittman www.pmworldlibrary.net Page 1 of 12 Navigating the Transition from Project Management to Product Management 1 Devang A Patel, Sakhi Aggrawal, Kevin Dittman Purdue University Indiana, USA Abstract The transition from project management to product management is a dynamic journey shaped by the ever-evolving landscape of modern business. This paper explores the intricate differences between these roles and their unique contributions to organizational success. While project managers excel in delivering projects efficiently, product managers take a holistic approach, driving the entire product lifecycle and aligning it with consumer needs and strategic goals. The transition between these roles requires a shift in mindset and the acquisition of essential skills, including market research, customer engagement, and long-term product strategy. The paper provides a roadmap for individuals embarking on this transition, emphasizing the importance of understanding organizational objectives, developing product management proficiency, conducting thorough research, assessing costs and value, and embracing the product management mindset. In an era of rapid change and innovation, navigating the path from project management to product management is not just a career transition; it's a strategic imperative for businesses aiming to thrive in the digital age. Keywords : product management, project management, transition, evolution Introduction Project management has always existed throughout history (being found in civilizations such as the Ancient Egyptians, Romans, etc.) however, it was never defined or outlined according to a set of standards or principles until the 20th century (Kwak, 2005). This was the advent of modern-day project management when concepts such as work allocation and job specification became popularized as technology advanced allowing better communication and shorter schedules (Snyder 1 How to cite this paper: Patel, D. A., Aggrawal, S. and Dittman, K. (2023). Navigating the Transition from Project Management to Product Management; PM World Journal , Vol. XII, Issue X, October.
PM World Journal (ISSN: 2330-4480) Navigating the Transition from Project Vol. XII, Issue X - October 2023 Management to Product Management www.pmworldjournal.com by Devang A. Patel, Sakhi Aggrawal Featured Paper and Prof Kevin Dittman © 2023 Devang A. Patel, Sakhi Aggrawal, Kevin Dittman www.pmworldlibrary.net Page 2 of 12 and Kline, 1987). As industries have modernized, a new type of management has emerged to assist in the development of competitive consumer goods, product management. Product management focuses purely on the product being developed, from concept to implementation, with a higher degree of focus on the needs of the consumer. This is opposed to a project manager whose responsibilities include personnel organization, budgets, schedules, etc. ( A Guide to the Project Management Body of Knowledge , 2017). A consideration circulating the industry is that the project manager role will evolve into the product manager role over time, as organizations realize the increased value of product managers. This may not necessarily be accurate. Product managers can manage the team in building, launching, and maintaining a product, their responsibilities lose out on the administrative portions of the project which the project manager addresses. Within any business in the modern economy, some form of desirable product (a deliverable offering value in some form to its user) is developed and offered to the consumer as the basis of the business money-making model (Fricker, 2012). In addition, as technology has innovated and improved over the years, the definition of a product has expanded from any tangible device to a software-based artifact that fulfills a particular function. While all organizations have recognized the importance of project management to develop new products and maintain their competitive edge within their respective industries, many organizations have failed to see the value of product management in the same aspects (Ebert & Brinkkemper, 2014). A key differentiation between a product and project management is the clear focus on the success of the business because that success is a direct reflection of the success of the product, product manager, and product team (Ebert, 2007). This success is implemented through the use of many tools and processes, strategic and operational, to select the best product mix, the best projects to pursue, and execution strategies to implement. One of the many benefits of product management is that the product manager can ensure that the products that are developed are aligned with the focus of the business and not just a collection of various artifacts. Product management acts as a business process aide directing a product from its emergence to delivery, particularly in such a way that creates the largest amount of value for the business. Poor product management can lead to continuously changing product requirements or project scope, insufficient preliminary planning for development, and product defects after launch that may affect the overall image of the product and business (Ebert, 2014).
Page1of 13
Uploaded by JudgeJellyfishPerson929 on coursehero.com