Case 3 - Statistical Analysis System - Evan Hillberry

Linfield College **We aren't endorsed by this school
BNMG 310
Oct 20, 2023
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Statistical Analysis System: The SAS Institute Who are your best customers? Which customers are bringing you the most profits and which are the least profitable? Companies are increasingly relying on complicated data mining software to answer these and other questions. More than 90% of the top 100 companies on the Fortune Global 500 list are using software developed by SAS Institute Inc., the world's largest privately held software company, for their business intelligence and analytical needs. Founded in 1976, the Cary, North Carolina, company that began as a research project designed to analyze farming data is doing extremely well by any measure. They have over 13,700 employees worldwide, are installed in over 135 countries at over 65,000 locations, and reported $3.09 billion in revenue in 2014 (their 39th consecutive year of growth and profitability). The company is quick to attribute their success to the performance and loyalty of their workforce. This is directly correlated with how they treat their employees. SAS, which stands for Statistical Analysis System, has perfected the art of employee management. Jenn Mann, VP for HR at SAS is quoted as saying, "SAS employees understand how important their contribution is for the company's success. Our stimulating work environment and high levels of trust provide employees with the freedom to test new ideas while maintaining a healthy work-life balance. This recognition proves yet again that happy, creative employees drives results." SAS has been ranked on Fortune magazine's best places to work list every year since the list was first published, including being named number 1 in 2010 and 2011. Employees seem to genuinely enjoy working at SAS and are unusually attached to the company, resulting in a turnover rate that is less than 4% in an industry where 22% is the norm. In fact, when Google designed their own legendary campus in California, they visited the SAS campus to get ideas. One thing SAS does well is giving its employees opportunities to work on interesting and challenging projects. The software developers have the opportunity to develop cutting-edge software to be used around the world. The
company makes an effort to concentrate its business in the areas of analytics, which add the most value and help organizations best analyze disparate data for decision making, creating opportunities for SAS workers to be challenged. Plus, the company removes obstacles for employees. Equipment, policies, rules, and meetings that could impede productivity are eliminated. The company has a reputation as a pioneer when it comes to the perks it offers employees, but these perks are not given with a mentality of "offer everything but the kitchen sink." There is careful thinking and planning behind the choice of perks the company offers. SAS conducts regular employee satisfaction surveys, and any future benefits and perks offered are planned in response to the results. The company wants to eliminate stressors and anything that dissatisfies from people's lives. To keep employees healthy and fit, there are athletic fields; a full gym; a swimming pool where employees can swim or play inner tube water polo as seen in the case photo; and tennis, basketball, and racquetball courts on campus. Plus, the company offers free on-site health care for employees, covers dependents at their fully staffed primary medical care center, and offers unlimited sick leave. The company understands that employees have a life and encourages employees to work reasonable hours and then go home to their families. In fact, a famous motto in the company is, "If you are working for more than eight hours, you are just adding bugs." SAS is truly one of the industry leaders in leveraging its treatment of people for continued business success. 1. SAS is involved in cutting-edge technology. Does this give it a distinct advantage in employee retention and satisfaction over, for example, a manufacturing company or a food retailer? a. SAS uses surveys to talk with employees to see what benefits the employees would like to have in order to have a better understanding of what benefits they have when working at SAS which would help with employment with SAS when compared to another company because they just give their employees what ever management wants to give employees.
2. Do you feel that investing heavily in employee perks ultimately pays off for a company? Would you feel the same way during hard economic times, when the pool of highly qualified workers grows and the number of available jobs shrinks dramatically? Yes, because having management who cares about what they offer based on what me and my fellow employees 3. What specific, key employee attitudes are likely being impacted by such things as providing perks, offering a stimulating work environment, and demonstrating high levels of trust in employees? a. The fact that they are able to create surveys and then implement survey results which has lead to a lower turnover rate at SAS 4. How does SAS determine which perks are going to be most effective in influencing employee attitudes? a. Surveys 5. What do you think you'd like about working at SAS? What would you not potentially like? a. I think I would like to have surveys and then having management and them actually implementing the results from what employees has to say. Have a low employee turn over rate that would lead to less changes in tasks and leadership so you are able to ask them for advice when needing help on a task.
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