The product provided is a squared away security professional. Uniform requirements will be
implemented, and always followed, and uniform checks will be done regularly by shift supervisors.
Security Officers will be alert and actively patrolling or monitoring the property they are responsible for.
Shift supervisors will ensure all posts are manned and all Officers are complying with company
guidelines. Customers will want our security officers at their properties for the very reason that they
provide a sense of safety, reliability, professionalism, and dependability. Quality and satisfaction will be
our number one priority.
Price: The price refers to the cost of the product that the customer will pay. The elements that were
considers when creating the price of our services were training costs, uniform costs, previous
experience, security license level, and existing competitors prices. The price must be affordable but there
will be emphasis that the price is higher due to the quality of the security professional and the job they
will do for the customer. Our security professionals will go above and beyond other security job duties.
There will be availability of company discounts to customers to motivate them to extend service
There will also be available tailored package deals for customers.
Place: A place refers to where to sell our products and how we choose to deliver our services to markets.
Our goal will be to get our products and services in front of potential customers. We will put our security
professionals in front of some of the most populated businesses to increase the visibility to potential
customers. Olverity Inc. Security officers will work events and drive vehicles that stand out from the
crowed ensuring that business owners and decision makers notice the difference between our security
officers and other security officers from competitors, who don't look as squared away.
Promotion: The chart below is an explanation of our promotional strategy to launch Olverity Inc's
services, create brand awareness and enhance profitability.
Create promotional budget
Set up social media websites,
create promotional brochures,
Contact local businesses
offering standing guards for
big events and promotions.
Sign up to participate in police
events and local sponsorships.
Marketing and business manager.
Prepare and presenting of
Olverity Inc. is expecting to create revenue between $90,000-$100,000 per month. Sales is
expecting to increase during holiday seasons and the summer months when people do more shopping
and attend concerts and summer events.