MGT 535 - STRATEGIC AND CRISIS COMMUNICATION
SUMMARY OF SUNDAY DELIVERABLES
For Each Team:
1.
Upload to your GoReact accounts any missing team videos:
Friday Employee meetings
Friday Shareholder meetings
Saturday Wall Street Journal interviews
2.
Turn in your Saturday crisis messages by audience (please note these should be end-of day
messages to include all of today's events, but feel free to turn in your morning versions as well, if
you'd like to share them):
Employees
Shareholders
Public
3.
Opening media statement for the Wall Street Journal (What did you prepare to use as your
opening statement for your meeting with Paul Wagman?)
4.
WSJ preparation: 20 thoughtful Q&A (Turn in the questions and answers you prepared so you
could handle the questions from Paul in the interview)
5.
Spokesperson strategic plan (Please tell me who you would recommend as the EYN
spokesperson and why. This can be from before all of the events surrounding the CEO and his
vacation, in case you had to redo that!)
For Each Individual:
Imagine it's six weeks from today (late March). As the new CEO of EYN Stores International, you will
prepare and deliver a 3-minute executive speech to the Annual Shareholders Meeting. Remember this
meeting includes all stakeholders - from employees to shareholders to customers, vendors, and the
general public.
In the speech, you will let people know what has happened in the past six weeks, talk about the actions
you have taken, introduce yourself in your new position, and share your vision for the future of the
company. After your talk, we will ask a couple of questions, then move to the next "CEO."
Please arrive promptly at 9:00 a.m. or Noon, ready to present. You will choose a number at random for
your presentation. We will go promptly through everyone in the class with evaluators completing rubrics
and each student completing peer rubrics on two other students.
We'll end our time together with a debrief on the speeches and the weekend as a whole.
