Mini Assignment #1| Vancity- On Top of Its Game
1.
What is Vancity's competitive advantage over other types of financial institution?
Vancity's competitive advantage over other types of financial institutions is their goal of
operating with integrity, innovation, and responsibility, all to help people and communities thrive
and prosper. Firstly, Vancity truly values their employees and their needs, which a lot of
companies are lacking. Vancity has policies in place which allows its employees to feel
comfortable, motivated, and involved in their workplace. This company prioritizes the
well-being of its employees by building flexible workdays in order for their employees to
balance work and life commitments. Moreover, the employees are assisted in creating personal
plans for themselves, which also includes competitive pay, dental and life insurance, maternity
and paternity leaves, annual vacation, and to add on to these benefits, the employees also get
rewards like tuition reimbursement, retirement planning, and reduced rates on personal financial
services such as mortgages and loans. Secondly, Vancity uses a triple bottom line business
method where the company commits to focusing on social and environmental concerns as much
as they do on profits. Vancity shows initiative in fulfilling the financial needs of its members,
leading the company to have increased memberships and being in a healthy financial position at
the same time. "It was the first Canadian financial institution to offer mortgages to women, the
first to use traditional media to market directly to the gay and lesbian community, the first North
American credit union to receive an R1 rating from the Dominion Bond Rating Service, and the
first financial institution to offer its own socially responsible mutual fund." Lastly, Giving back
to the community has been Vancity's priority from day one, "'when you start to expand beyond
that we need to make sure that we keep the key thing that differentiates us from a large bank,