inequality, lack information and information. Allila & Mitullah, 2000) posit that street
vendors lack funds and they are unable to raise enough money to sustain their businesses
because they are unlicensed and therefore they work on temporary locations thus lacking
proper security and unable to secure loans.
Studies that were done elsewhere focus on specific objectives have identified the factors
influencing performance of small businesses in those areas however there is no specific
study focus on youth owned small businesses in Mathare informal settlement (MIS).
Literature shows that there is little information on factors on factors influencing the
performance of youth owned small business initiatives MIS in Nairobi county. This study
therefore sought to fill the knowledge gap by exploring how individual attributes and that
of the business socio ecological environment influence the performance of youth owned
small businesses in Mathare informal settlement, Nairobi County, Kenya.
1.3 Objectives of the Study
1.3.1. General Objective of the Study.
The major objective of this study was to determine factors influencing the performance of
youth owned small businesses initiatives: case of Mathare informal settlement, Nairobi
1.3.2. Specific Objectives
To assess the influence of individual/personal attributes on the performance of
youth owned businesses initiatives.
To establish the influence of business socio ecological environments on the
performance and of youth owned business.
To explore main obstacles/bottleneck to success for youth owned in small
1.4. Research Questions
To what extent do individual/personal attributes influence performance of youth
own small business initiatives?