into actionable tasks. Projects offer a means to drive innovation and adapt to changing market
conditions, allowing organizations to explore new opportunities and respond to emerging
. Through strategic project selection and prioritization, organizations
can optimize the use of their resources to achieve the most critical strategic objectives, ensuring a
more efficient and effective approach to goal attainment (
. Successfully executed
projects can provide a competitive advantage by creating unique products, services, or processes
that set the organization apart from its competitors. Projects also serve as a framework for
monitoring progress, evaluating results, and making necessary adjustments to stay aligned with
an organization's strategic goals, ensuring that the desired strategic outcomes are achieved.
Hyväri, I. (2016). Roles of top management and organizational project management in the
effective company strategy implementation.
Procedia-Social and behavioral
Kenny, J. (2003). Effective project management for strategic innovation and change in an
Project Management Journal