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4 /4 points A disadvantage when using home-country middlemen as intermediaries in the distribution process is the O limited number of retailers in the foreign country who can be reached. O large amount of commission. O large financial investment required. limited control over the distribution process. O large managerial investments required. Feedback Based on your answer A major trade-off when using home-country middlemen is limited control over the entire process. Domestic middlemen are most likely to be used when the marketer is uncertain or desires to minimize financial and management investment.
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