4
/4
points
A
disadvantage
when
using
home-country
middlemen
as
intermediaries
in
the
distribution
process
is
the
O
limited
number
of
retailers
in
the
foreign
country
who
can
be
reached.
O
large
amount
of
commission.
O
large
financial
investment
required.
Q©
limited
control
over
the
distribution
process.
O
large
managerial
investments
required.
Feedback
Based
on
your
answer
A
major
trade-off
when
using
home-country
middlemen
is
limited
control
over
the
entire
process.
Domestic
middlemen
are
most
likely
to
be
used
when
the
marketer
is
uncertain
or
desires
to
minimize
financial
and
management
investment.