SAFARICOM SWOT ANALYSIS
Safaricom Company was launched in 1993 as a Kenya Posts and Telecommunications
corporation. It was upgraded to GSM in 1996.Safaricom was awarded its license in 1999. In
1997, it was incorporated as a private company in. Safaricom was then made a Public Limited
company on 16
May 2002 with Vodacom getting 35% shares, The Treasury 35%, Vodafone 5%
and retail investors getting 25% shares of the company.
SWOT analysis is a useful technique that makes one understand the Strengths and
Weaknesses, while looking at opportunities and the threats one can encounter. When taking a
SWOT analysis, one needs to look for priorities that will make the business to grow from all
directions. Using SWOT analysis, the following were discovered about Safaricom company.
Safaricom has transformed the lives of its customers through the network platform. It has
managed to provide quality and strong network availability which has enabled it to beat its
competitors, which are Airtel and Telcom Kenya. It is important to note that Safaricom has
invested in the network by expanding the 3G and 4G coverage (Kasyoka, 2011.)
Energy efficiency is a strength that Safaricom has over other networks. Safaricom's
network uses different sources of energy, including generators, national grid, deep cycle battery
and renewable energy (solar) solutions (Oduori, 2010.)
The network grows yearly making it
efficient and intelligent.