Molar Maximizing:
when the clients spread their responses over various alternatives in
order to get more reinforcement. So, an employee may do extra work around the clinic to
get more social praise.
Molecular Maximizing:
when the clients choose a response alternative that will give
them the most reinforcement at that particular point in time. So, a good example would
be immediate gratification. Going to the mall and shopping for a bunch of things you like
instead of saving for the one big thing you really want because the immediate
reinforcement you get for shopping in this moment is better than waiting.
Relative Rate of Reinforcement:
the rate of reinforcement given based on the responses
made on a given schedule of reinforcement. Basically, calculating where reinforcement is
given the most.
References
Domjan, M. (2014).
The principles of learning and behavior
. Nelson Education.