In step five, Mr. Guerra described himself as a larger company. As Mr. Guerra's attorney and
legal advisor, I would have him keep in mind these important legal considerations:
To begin, he must guarantee that any claims or statements he makes about his company's size,
capabilities, or resources are true and verified, in accordance with the principle of truth in
advertising. Second, Mr. Guerra should be careful not to violate the intellectual property rights of
other companies by using trademarks, copyrights, or patents without permission. Third, when
engaging in contracts with clients or business partners, he should carefully analyze and negotiate
the conditions to protect his interests and clearly specify the extent of services or products
offered. Mr. Guerra should also be aware of fair competition laws to avoid engaging in anti-
competitive conduct or fraudulent advertising. If he collects or uses personal data, he must also
comply with privacy and data protection regulations. He must follow consumer protection
legislation to prevent engaging in illegal or unfair practices. This involves making certain that
advertising is true, that product safety regulations are followed, that pricing is transparent, and
that consumer contracts are fair. He must build a proper company structure and follow all
applicable rules and regulations. This includes choosing the right legal entity, obtaining the
relevant licenses, and meeting tax requirements. Mr. Guerra can protect his customers, maintain
a strong reputation, and reduce legal risks by emphasizing these legal issues.
Guerra, F. (2012). Step Five: Be Strategic - Fake It "til You Make It. In
This is How You Do it,
Kid: The Inventorpreneur's Handbook
(pp. 29-36). chapter, Createspace Independent.
