Risk Assessment
Evaluating the Design Your Own Doll and the Match My Doll projects involves a crucial
examination of potential risks associated with both endeavors. A wide array of risks must be
considered, encompassing operational issues like manufacturing challenges, marketing concerns
such as targeting the right audience, economic factors like rising interest rates, and business-
related risks including employee turnover. Common risks shared by both projects encompass
changes in regulations at local, state, or federal levels, infringement upon trademarks or
intellectual property rights, heightened market competition, disruptions in supply chains or from
vendors, logistical complications, and business interruptions stemming from conflicts or natural
disasters.
Each of these projects inherently carries its own set of risks as well. According to the
Allianz Risk Barometer, the top 10 global business risks and their percentages are as follows:
Business interruption (including supply chain disruptions) at 42%, Cyber Incidents (including
cybercrime, IT failures, and data breaches) at 40%, Natural catastrophes (such as storms, floods,
and earthquakes) at 30%, Market developments (like increased competition, market fluctuations,
and market stagnation) at 22%, Changes in legislation and regulation (such as government
changes and economic sanctions) at 21%, Fire or explosion risks at 20%, New technologies
(including the impact of interconnectivity, AI, 3D printing, and drones) at 15%, Loss of
reputation or brand value at 13%, Political risks and violence (including war and terrorism) at
11%, and Climate change/weather volatility at 10% (Risk Management, 2023).