VISA INC. [NYSE: V] | [$210.5]
Company Overview:
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Visa is a global leader in digital payments, providing solutions for consumers,
merchants, financial institutions, and governments in more than 200 countries
and territories.
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It operates one of the world's most advanced processing networks, VisaNet,
that can handle over 65,000 transaction messages per second.
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Visa's business segments can be divided into: o Service Revenues (around
33%) o Data Processing Revenues (around 35%) o International Transaction
Revenues (around 28%) o Other (around 4%)
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Visa's primary customers include a vast number of credit card issuing banks
globally.
Industry Overview and Competitive Positioning: [Digital Payment Industry]
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The global digital payment market was valued at approximately $5.44 trillion
in 2020 and is expected to grow at around 20% CAGR until 2023.
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The rise in the digital economy, the growth of e-commerce, and technological
advancements have contributed to the digital payment's growth.
●
Competitive landscape:
o Visa: Approx. 50% market share globally in terms of card purchase volume.
o Mastercard (MA): 30% market share globally.
o American Express (AXP) and Discover (DFS) occupy smaller market shares.
o High barriers to entry due to: (1) Network Effect (2) Strong Brand Recognition (3)
Compliance and Security Standards.
Rationale (focus on the fundamentals and make it explicit):
o Thesis 1: Network Moat and Strong Brand Recognition
▪ Visa's vast network of merchants and consumers and its brand
recognition have made it a go-to choice for card payment solutions
worldwide.
▪ In comparison to competitors:
• Mastercard's market presence is slightly lesser, especially in certain emerging
markets.
• American Express caters more to the premium segment and has limited reach in
terms of merchant acceptance.