How might we re-imagine the fan experience of major sport and entertainment
events in Queensland over the next 10 years?
List your
shortlisted
ideas here to test the
desirability of them
Who is this for?
Whose fan experience
are you re-
imagining?
Why does it need re-
imagining? Is there a
pain point? Is there
an opportunity?
Do they want it?
What is involved in
their fan experience
now? How do they
achieve their goals
(e.g., to watch
entertainment/sport)
now?
What does our research
say? What does
existing research say
about their desire
/demand for it? Are
they willing to pay for
it?
Does it integrate to
existing processes,
services, forms
of consumption?
How will it deliver value to
them?
What are the benefits
to the fan?
What is the cost to the
fan? (NB the client is
looking for
revenue generating
ideas - this overlaps
with viability
discussion)
Value Proposition:
Shortlisted idea
Put your answer here
Put your answer here
Put your answer here
What is the value
proposition for this idea?
