of
3
219
Rational consumers analyze costs and beneÞts
when making
decisions.
Ben was offered a full-time position working on
his uncle's
construction crew and would be paid $20 per
hour. Instead, Ben
chose to take classes at the local college so he
could Þnish his
degree.
In economic terms, this loss of potential income
is known as a(n)
__________.
d.)
opportunity cost