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1.
What does ROI stand for in corporate finance?
a) Return on Investment
b) Rules of Income
c) Revenue Oversight Index
d) Return on Income
2.
What is the term for the practice of systematically evaluating a project's or investment's
potential for success or failure?
a) Business analysis
b) Risk assessment
c) Feasibility study
d) Cost-benefit analysis
3. In business analysis, what does ROI stand for?
a) Return on Investment
b) Rules of Integration
c) Return on Inputs
d) Revenue Oversight
4.
What concept in marketing refers to the emotional connection that consumers have with
a brand, often resulting in loyalty and advocacy?
a) Brand equity
b) Brand awareness