1-3 Journal

1-3 Journal: The Skills of Strategic Communicators Tequila Higgins Communications Department, Southern New Hampshire University COM 620 - Strategic Com in a New Age Professor Anthony Knopps September 24, 2023
1-3 Journal: The Skills of Strategic Communicators Effective communication is more important than ever for companies to accomplish their goals while upholding ethical standards in an era marked by rapid technological breakthroughs and a globally networked landscape. Strategic communication is a specialist discipline that aids organizations in matching their messaging with their objectives, according to Simpplr (2023). Roberts (n.d.) noted that creating strategic and ethical communication calls for a particular set of skills and talents, and that it is influenced by things like perception, self-awareness, cultural awareness, and emotional intelligence (Seagle et al., n.d.). According to Roberts (n.d.), strategic communicators need a broad range of talents, including writing, research, interpersonal, and analytical abilities. Transparency, honesty, and respect for various viewpoints are requirements of ethical communication, which calls for the use of ethical reasoning and decision-making skills. Meng, Kim, and Reber (2022) explore the ethical difficulties organizations confront in the digital communication era, highlighting the significance of ethics training to give professionals the abilities they need to properly deal with these difficulties. The way that messages are perceived and interpreted is crucial. Preconceived assumptions, biases, and prior experiences can all affect how someone perceives a group or message. To guarantee effective communication, strategic communicators must be aware of how various audiences could interpret their messages. Self-awareness is essential in this situation because people must be able to identify and control their own prejudices and presumptions (Seagle et al., n.d.). In a worldwide world where organizations frequently engage with multiple audiences, cultural understanding is essential. Crafting communications that connect with various cultural
groups requires an understanding of cultural subtleties, norms, and preferences. Cultural difference should be taken into account to avoid misunderstandings, incorrect interpretations, and even ethical violations (Meng, Kim, & Reber, 2022). According to Seagle et al. (n.d.), emotional intelligence is the capacity to identify, comprehend, and control one's own emotions as well as those of others. Strategic communicators can establish relationships, sympathize with stakeholders, and successfully handle emotionally charged situations because to their high emotional quotient (EQ). It aids in developing the credibility and trust that are essential to ethical communication techniques. In conclusion, creating strategic and ethical communication is a complex process that necessitates a variety of knowledge and skills. Crafting messages that are consistent with business objectives and ethical standards requires a thorough understanding of the effects of perception, self-awareness, cultural awareness, and emotional intelligence. Organizations and professionals must be careful in their adherence to strategic and ethical communication principles as the digital communication era develops.
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