1-3 Journal: The Skills of Strategic Communicators
Effective communication is more important than ever for companies to accomplish their
goals while upholding ethical standards in an era marked by rapid technological breakthroughs
and a globally networked landscape. Strategic communication is a specialist discipline that aids
organizations in matching their messaging with their objectives, according to Simpplr (2023).
Roberts (n.d.) noted that creating strategic and ethical communication calls for a particular set of
skills and talents, and that it is influenced by things like perception, self-awareness, cultural
awareness, and emotional intelligence (Seagle et al., n.d.).
According to Roberts (n.d.), strategic communicators need a broad range of talents,
including writing, research, interpersonal, and analytical abilities. Transparency, honesty, and
respect for various viewpoints are requirements of ethical communication, which calls for the use
of ethical reasoning and decision-making skills. Meng, Kim, and Reber (2022) explore the
ethical difficulties organizations confront in the digital communication era, highlighting the
significance of ethics training to give professionals the abilities they need to properly deal with
The way that messages are perceived and interpreted is crucial. Preconceived
assumptions, biases, and prior experiences can all affect how someone perceives a group or
message. To guarantee effective communication, strategic communicators must be aware of how
various audiences could interpret their messages. Self-awareness is essential in this situation
because people must be able to identify and control their own prejudices and presumptions
(Seagle et al., n.d.).
In a worldwide world where organizations frequently engage with multiple audiences,
cultural understanding is essential. Crafting communications that connect with various cultural