Dr. Claire Rhodes
Media Criticism RTV4403
Media Criticism Paper: TV Commercial Analysis
Twix Doorman and Bouncer Commercial
The commercial starts with the scene of a club "Club 67" with a doorman and a bouncer
at the entrance of the club and on the right, there is a line of people trying to get into the place.
Immediately, the commercial does a good job of gaining your attention by utilizing a deep violet-
red color to make the door stand out against the plain color scheme of the building to make you
focus on the two men guarding it (the doorman and the bouncer). The camera switches to a
close-up of them having a discussion about the new Twix packets that had been separated from
each other. In this context, we come to the implicit argument, which is that both bars in the
commercial are essentially the same, and irony is being used to accomplish this.
As mentioned above, it gives us two examples of comparing similar things and calling
them different at the same time. The first example is when a doorman describes it as ignorant to
claim he is the same as a bouncer at the start, and the second example is when three girls ask
about a cover and the doorman replies "No, but you have to pay an entry fee of $5".
The irony is that what's being compared is synonymous, much like on right and left Twix
in a way, but the character makes the opposite statement. As a matter of fact, the way the ad is
structured does cause the viewer to wonder just how much they are alike, which leads us to the
explicit argument of the commercial and its purpose.