Ponce 1 Yamile Ponce Dr. Claire Rhodes Media Criticism RTV4403 5/26/2023 Media Criticism Paper: TV Commercial Analysis Twix Doorman and Bouncer Commercial The commercial starts with the scene of a club "Club 67" with a doorman and a bouncer at the entrance of the club and on the right, there is a line of people trying to get into the place. Immediately, the commercial does a good job of gaining your attention by utilizing a deep violet- red color to make the door stand out against the plain color scheme of the building to make you focus on the two men guarding it (the doorman and the bouncer). The camera switches to a close-up of them having a discussion about the new Twix packets that had been separated from each other. In this context, we come to the implicit argument, which is that both bars in the commercial are essentially the same, and irony is being used to accomplish this. As mentioned above, it gives us two examples of comparing similar things and calling them different at the same time. The first example is when a doorman describes it as ignorant to claim he is the same as a bouncer at the start, and the second example is when three girls ask about a cover and the doorman replies "No, but you have to pay an entry fee of $5". The irony is that what's being compared is synonymous, much like on right and left Twix in a way, but the character makes the opposite statement. As a matter of fact, the way the ad is structured does cause the viewer to wonder just how much they are alike, which leads us to the explicit argument of the commercial and its purpose.
Ponce 2 As part of its strategy to convince you to buy more Twix bars, it plays on both people's natural desire to categorize themselves and pick sides and the implicit argument's intent to generate questioning feelings. You see this in the conversation that the men were having where the doorman asked how the bouncer liked the new right Twix pack and the bouncer commented that he was more of a left Twix guy. Then the commercial drives it home by showing you the two different packs at the end and the narrator saying their slogan "It's time to decide" to persuade you into buying both packs. Nevertheless, many people perceive advertisers as biased since their content is paid for and intended to sway consumers toward the brands they advertise. This commercial is notorious because that is biased as it intended to promote the product (Twix) so people can buy it. Also, there are some things left out of the product, such as, how unhealthy this product is and if it is consumed in large quantities, it can cause health problems such as Diabetes. Another thing that is left out and somewhat obvious is that it does not really matter if you buy the two-pack, the single pack, or a large pack of the product, the flavor is going to be the same. The small or large quantities do not change the flavor or the product itself. However, the commercial is designed to make the viewer buy the two-pack so they can decide if they like better the left or the right side, which would be the same. My reaction to this commercial was to think that even though is a good idea to advertise the new pack of two it is also somewhat dumb to try to make people think that is it going to taste different on the left or the right side. If it was advertised in different flavors like chocolate and strawberry well it is implied that is different, but this is the exact same product they are advertising.
Ponce 3 Now, talking about how the men and women are represented in the commercial, there are some differences between the two but also some similarities with reality. Firstly, the men in the commercial were only the doorman and the bouncer, there were other men but they were making the line to get in and there is no focus at all on them. On one hand, there's the bouncer and the doorman, they were represented as two big men, the one on the left of the door was African-American, really tall, and he seemed like he had muscles even though he was wearing a suit that nowadays is weird to see a bouncer wearing a suit in a club, the was also wearing a Durag which make him seem like he was bold even though he probably had hair. The other guy was a white American, with short hair, he wasn't as tall as the bouncer but he had muscles, he was wearing a black shirt and black jeans, which is something more common to see on the doorman at clubs nowadays. I think they were represented in a traditional gender role of a bouncer/doorman, they had to be like the tough guys who have to keep everything under control. On the other hand, there are the women who came forward to ask the men if there was a cover to be paid before going in. The three women were dressed in a traditional way meaning that they were not showing off their bodies in a sexual or provocative way. This is something that is not as common as it used to be. Nowadays the majority of women dress in a provocative way to seduce men or to not pay the fees at the entrance or for any other different purpose, or they just do not take to time to get dressed for a club, they go in jeans and sneakers or some kind of casual clothing. Some of the aspects of the representation of men and women are accurate as we can see nowadays but some of them there are just not used anymore, or they are seen just not as often as they used to be.
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