Reply 2

Reply 2 Patrick, You brought some very valid points to the conversation, and I find it telling that many of us include education in our methods to combat contamination at all points in the food distribution network. Food production and retail facilities are essential points to focus resources on. You mentioned recalls being handled in a timelier manner. In my post, I suggested the use of social media to blast information on this topic. I believe this is a cost effect and more up to date method of reaching consumers and would also address timeliness. While I was sifting through research, I came across an interesting article about the use of online consumer complaint forms for foodborne illness surveillance. The study found that online users were more often younger and would report more quickly than telephone users. 1 This further gives support to the use of online source of reaching consumers, but uses the technology in a reverse manner, allowing the consumer to inform instead of the opposite. Honestly, I didn't even know there was a line to call if you suspected you had a foodborne illness, but I would be more likely to submit a claim online than calling it in. I believe it is time to look at new methods of reaching consumers and food workers. Food safety programs and certifications must be implemented, but not feel like a chore. They need to address the real-world implications of not following the guidelines and procedures, but also not just throw facts and figures at the viewer. I must admit, the ServSafe education module was perfect in my opinion. It addressed food safety for the food handler, whether at home or in a public space, it was interactive, and engaging. This type of material could be employed for farmers, production employees, transportation workers, and many others to really enhance their understanding and want to comply. 1. Kim TN, Decuir M, Smith K, Medus C, Hedberg CW. Use of Online Consumer Complaint Forms to Enhance Complaint-Based Surveillance for Foodborne Illness Outbreaks in Minnesota. Journal of Food Protection . 2023;86(6):100095. doi:
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