COM 225 Module Six Practice Exercise Template (1)

COM 225 Module Six Practice Exercise Template 1. Target Audiences The target audience would be pregnant or postpartum mothers. 2. Primary Message The primary message of this article Is about how pregnant and post-partum mothers deal with mistreatment before and after pregnancy. 1 in 5 women experiences mistreatment in pregnancy. Women often feel negative experiences with providers that impact the quality of healthcare. 3. Messaging Strategy Emotional messaging, I would use in this article. This is a serious topic about the mistreatment that women experience during pregnancy. The direct use of this strategy would be to evoke emotion in the primary message. 4. Communication Channel The best communication for the mistreatment of pregnant and postpartum others would be through social media and TV. Social media is a powerful tool with many resources and opinions that everyone can participate in. Many women could come forward with certain topics and experiences that can be used for other women to open about with their providers.TV is another powerful tool as well. TV does have medical channels that can be useful as a tool for medical information and a source of accurate information. TV can be used to encourage women to ask questions to providers and to be aware of mistreatment with a prenatal doctor. 5. Desired Action or Understanding I want the audience to understand the importance of the medical care that women receive before and after birth and its real-life issues. The mistreatment, unwanted treatment withholding of questions, and lack of insurance can prevent from a mother getting herself taken care of by a healthcare provider. 6. Messaging Strategy Rationale Call-to-action marketing can promote awareness that mothers need to reach as many people as possible. More mothers can come together to send a message to others on the topic of how often mistreatment in pregnancy care is. 7. Reflection Overall, the message that is conveyed is the mistreatment of pregnant women and how often it happens. Women often refrain from asking their provider questions and some deal with unwanted treatment. The audience would be the women who have experienced issues with their healthcare and can provide insight on the signs and how to get the proper care. 8. References
McPhillips, D. (2023, August 22). 1 in 5 women - and even more Black, Hispanic mothers - report mistreatment during maternity care, according to CDC report. CNN . report/index.html#:~:text=About%201%20in%205%20women%20were%20mistreated%20while,the %20US%20Centers%20for%20Disease%20Control%20and%20Prevention. Mistreatment during maternity care . (2023, September 29). Centers for Disease Control and Prevention.
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