○
Problem: Often unaware of underlying reasons
○
E.g., why do you like your fav song
●
E.g., Wilson et al. (1982)
○
Ps kept mood diaries for 5 weeks
○
Ps often wrong about what factors predicted mood
○
E.g., remembering little sleep when having bad mood, despite it being unrelated
Cultural Differences in the Self
Cultural Differences in Identity
●
Triandis et al. (1990)
●
Complete the statement "I am..."
U.S.A.
China
Non-social completions
81%
48%
Social completions
19%
52%
●
Individualist Cultures:
○
E.g., Canada, U.S.A., Western Europe
○
people seen as
independent
beings who possess
stable
abilities, traits, and
attitudes
○
Need for individual distinctiveness: personal goals prioritized
●
Collectivist Cultures:
○
E.g., most East Asian (e.g., China, Japan), Central American and African
countries
○
Emphasizes connections between self and important others
○
people seen as
interdependent
beings who should contribute to harmonious
group functioning
●
●
People in individualistic cultures view themselves as autonomous beings with control of
their own lives