Steve Works [email protected] | 208.555.5555 | linkedin.com/in/steve.works Education Bachelor of Science | Business Management - MarketingApril 2020 Brigham Young University-IdahoRexburg, ID Minor: Finance 3.73 GPA Student Marketing Society President׀Jan 2019 - Present Related Courses: Market Analysis, Sales and Negotiation, Internet Marketing, Online Business Creations, Social Media Marketing, Marketing Management, Consumer Behavior Developed and launched marketing strategy in student-run startup business Experience Online Brand Specialist InternApril 2019 - January 2019 VenmoSan Jose, CA Implemented new marketing campaign, announcing new feature of app on two social platforms, which increased conversion rate by 5.25% through A/B testing Evaluated Venmo brand performance versus key metrics, which drove prioritization of media buys and changes in social media investment levels Streamlined and simplified brand outreach process that allowed the head of brand outreach to contact 25% more companies per week Teaching AssistantSeptember 2017 - April 2018 Brigham Young University-Idaho- Business Marketing CoursesRexburg, ID Increased student classroom engagement by 45% through new interactive classroom lesson plans Optimized new learning management system for three classes, which decreased semester transition times on system by 50% Facilitated academic success while clarifying content and application of principles for students Marketing | E-Commerce InternApril 2017 - September 2017 Backcountry.comSalt Lake City, UT Developed a brand awareness Snapchat campaign that was presented to VP of Marketing and approved to launch on platform and delivered +15% awareness Led marketing campaigns on Snapchat which increased brand awareness on the platform by 17% and growing platform traffic by 47% Boosted customer engagement by 38% on Snapchat through improved content relevance Volunteer Experience Full-time Volunteer RepresentativeJune 2013 - June 2015 The Church of Jesus Christ of Latter-day SaintsBogota, Colombia Collected and analyzed data from multiple volunteer groups in order to identify trends and created plans for future growth and improvement Obtained conversational fluency in Spanish within six months Prepared weekly training meetings for 8-10 fellow volunteers which increased overall effectiveness and group accountability Skills & Technical Competencies Social Media MarketingWeb DevelopmentEmail MarketingBlogging BYU-Idaho Career Preparation |www.byui.edu/careerprep|[email protected]208.496.9801 | MC 129A | Last Updated October 11, 2023
SEOPhotoshopGoogle AnalyticsGoogle Ads BYU-Idaho Career Preparation |www.byui.edu/careerprep|[email protected]208.496.9801 | MC 129A | Last Updated October 11, 2023
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