Critical Reflection #1

Critical Reflection #1 The article: "From Marshall McLuhan to Harold Innis, or From the Global Village to the World Empire" by Gaëtan Tremblay, provides an individual interpretation of the scholarly contributions in the field of communication studies made by two notable Canadian intellectuals, Marshall McLuhan and Harold A. Innis, with a focus on emphasising their contrasting perspectives rather than their shared viewpoints. The primary objective of this study is to evaluate the impact of these individuals on the author's viewpoint and to analyse their contributions to the advancement of communication research. Tremblay's perspective indicates a transition from McLuhan's conceptualization of the global village to Innis's emphasis on the spread of empire. As a 1st year Media Production student who has minimal knowledge in Media Theory; I learned new concepts by the two Canadian theorists. Over the course of reading the article, I have come to a better understanding on how media impacts society on a large scale, which not everyone on a daily basis would realise. Media passes on messages, or rather in McLuhan's terms "The Medium is the Message'', that could either be purely inspirational or influential; Specifically, New Media. From the use of the printing press to modern day social media has given factors of change in society, particularly, with how people live today: psychology and physically. Media can convey messages that may be misinterpreted by different audiences, such as older generations not accepting the LGBT+ community or ready to explore new perspectives. This is
due to the media's past control and censorship of mass media entertainment, which affected generations like Baby Boomers and Generation X. More on that note, this comes to a relation with Innis's theory in emphasis of the role of communication in the rise and fall of empires and the control of knowledge underscores the link between communication and power, which centralises the understanding of contemporary issues of media ownership, censorship, and control. It isn't just about social and political change and the approval of others but also knowing that new media can be accessed by anyone and no longer restricted and controlled by the government; people are free to voice out what they desire for the people to know. Relatively, the backlash of this freedom is not being able to trust certain resources (propaganda and bias) for your own personal or academic reference. To sum up my reflection, both McLuhan and Innis's theory do have their points when it comes to Media. Overall, the article provides a thought-provoking exploration of McLuhan and Innis in the field of communication studies and their relevance in understanding the evolving dynamics of media and globalisation. There are still more things I wanna discuss and go into detail regarding Tremblay's analysis however it might result in an exceeding word count and page limit.
Uploaded by CaptainChimpanzee3806 on