Critical Reflection #1
The article: "From Marshall McLuhan to Harold Innis, or From the Global Village to the World
Empire" by Gaëtan Tremblay, provides an individual interpretation of the scholarly contributions
in the field of communication studies made by two notable Canadian intellectuals, Marshall
McLuhan and Harold A. Innis, with a focus on emphasising their contrasting perspectives rather
than their shared viewpoints. The primary objective of this study is to evaluate the impact of
these individuals on the author's viewpoint and to analyse their contributions to the advancement
of communication research. Tremblay's perspective indicates a transition from McLuhan's
conceptualization of the global village to Innis's emphasis on the spread of empire.
As a 1st year Media Production student who has minimal knowledge in Media Theory; I learned
new concepts by the two Canadian theorists. Over the course of reading the article, I have come
to a better understanding on how media impacts society on a large scale, which not everyone on
a daily basis would realise. Media passes on messages, or rather in McLuhan's terms "The
Medium is the Message'', that could either be purely inspirational or influential; Specifically,
New Media. From the use of the printing press to modern day social media has given factors of
change in society, particularly, with how people live today: psychology and physically.
Media can convey messages that may be misinterpreted by different audiences, such as older
generations not accepting the LGBT+ community or ready to explore new perspectives. This is
