Creating Reader Profiles Profiling Your Readers Within the technical and professional communication (TPC) workplace, "readers are raiders" meaning that they usuallyraiddocuments to locate the information they need. Consider that your readers are also stakeholders and can turn your ideas into reality. Presenting your arguments in a clear and persuasive way will allow them to estimate the pros and cons of your project, as well as its costs and benefits. In a TPC workplace, your readers are your customers, clients, supervisors, co-workers, investors, suppliers, or the public. The emerging technologies of today facilitate settings in which you can constantly revise and update your documents and stay in contact with your readers as their needs evolve. What Motivates People? In order to analyze readers, it is important to know that readers are usually, if not always, motivated by their own needs, values, and attitudes. Never assume a reader's motives based on your own. In what follows, you will learn how to develop areader profileto help you anticipate your readers' needs. People come from different cultural, linguistic, geographical backgrounds and communities that influence their needs, values, and attitudes. Consider the following questions: Why do people say yes to an idea, product, or project? What motivates them to do something or to take action? In order to persuade your readers to take action, you need to think about what motivates them. Readers can be influenced by three primary motives: 1.Needs-Generally speaking, people are fundamentally motivated by their needs for life's essentials: food, water, sleep, health, employment, safety, and security. It is when these needs are met that they will be motivated by higher-order needs such as esteem, friendship, achievement, acceptance, etc. (SeeMaslow's Hierarchy of Needs Links to an external site.).https://www.interaction-design.org/literature/article/needs-before- wants-in-user-experiences-maslow-and-the-hierarchy-of-needs Links to an external site. Values-People's values are usually rooted in culture, community, family, and their experiences. Readers' values will frame their decision making. (SeeGeorge Lakoff'sDon't Think of an Elephan Links to an external site.t)
Attitudes-How your readers feel about you, your project, your team, or company will impact how they make decisions. Your readers will be inclined to trust you, if they identify with you and your team and vice versa (See Burke). Readers' trust may be broken by missed deadlines, lack of quality, or an ethical lapse. Research related to trust has shown that broken trust is harder to rebuild.