Social media has changed how we consume and engage with sports media in the digital
age. This case study examines social media's impact on sports perceptions past, present, and
future. Twitter will be the main medium for analysis, addressing the assignment's issues. societal
media has changed how we interact with sports content, from its evolution to its impact on sports
culture and societal values. In the coming decade, technology and social media will create a
more personalized and participatory sports media landscape, altering our relationship with sports.
Sports media on Twitter includes live game updates, in-depth analyses, and personal
narratives. Other sports stories center on off-field turmoil, athlete personalities, and social issues.
For instance, mental health tales on athletes like Simone Biles in the 2021 Olympics have
become popular (
Karami et al., 2020
). These stories show how sports and the society is evolving.
Athletes can also use Twitter to reveal their lives and struggles, changing the narrative. This
dynamic blend of on-field and off-field content informs fans and humanizes athletes,
strengthening fan-athlete bonds.
I spend considerable time reading and watching sports on social media virtually daily. I
regularly look through my Twitter and Facebook feeds, which are mostly sports-related. These
articles shape my opinions and talks with friends, family, and strangers. They inform me of
sports news, such as a large game's outcome, a player's impressive performance, or an athlete's
social views. I learn more about sports' social influence from reading a variety of sports stories,
which often go beyond the playing field. Articles about athletes' social justice advocacy or
mental health challenges inspire me to talk about things other than the game. These interactions
deepen my connections with others and help me comprehend sports-related social issues. Social
media pieces I read spark relevant conversations and broaden society's view of sports and its
importance in our lives.