SIRXMKT006 - Develop a social media strategy Assessment Answer Paper Qualification: BSB40820 Certificate IV in Marketing and Communication Training Package: Due Date: Week 4Assessment Type: Assessment Guidelines Please read the following assessment guidelines carefully. 1.The purpose of this activity is to assess your knowledge and skills in 2.If you have any considerations that may affect your performance in the assessment, please inform your assessor immediately. Your assessor will provide you with a suitable alternative to complete this assessment. 3.Your assessor will mark your assessment and provide feedback and a grade to you via the assessment submission on Moodle. 4.If you feel the decision made by your assessor was incorrect you have the rights to appeal the grading through filling out an appeals form which will then be handle by the Academic Manager. 5.A "NYS" (not yet satisfactory) result of this task may be returned to you for a re- assessment. Re-assessments must be submitted by an agreed date with your assessor. 6.The re-assessment work must address the specific performance tasks beyond doubt for the assessor to issue a satisfactory (pass) result. A repeat NYS outcome could lead to an administration fee for further reassessment. 7.All work must be done individually.Copied work will not be accepted and By adding my name to this document, I hereby declare the work is my own and has not been copied from any other source. 1 |P a g e SIRXMKT006 - Develop a social media strategy Answer Paper - Mercury Colleges
Please put your answer below: Question 1: Who is a social media target customer? A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services. They are likely united by some common characteristics, like demographics and behaviors. Question 2: How can you locate your target market on social media? Identify or create buyer personas. Find out where your audience is most active. Look at your competitors. Survey your customers. Search Facebook Groups. Question 3: List some social media platforms to advertise your business content. Facebook. Instagram. Twitter. LinkedIn. YouTube. Reddit. Pinterest. Quora. Question 4:What are social media platforms? List some of the evolving trends in social media platforms. Social media platforms are sites where people can meet and engage with other users, usually with a common interest Evolving trends AR and VR Will continue to use influencer marketing Growth of social media communities Video content User generated content etc etc Question 5: Why social media marketing is a valuable tool for business retailers? businesses can Raise brand awareness Highlight reviews and happy clients Help customers if they have a question Boost sales Direct traffic to a website Question 6: What is meant by social media integrations? List its various benefits. Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways: Directing your social media audience to your website. Allowing your social media accounts to be easily accessed on your website. Benefits of social media integrations for brand building Increase brand awareness Humanise your brand Establish your brand as a thought leader 2 |P a g e SIRXMKT006 - Develop a social media strategy Answer Paper - Mercury Colleges
Stay top of mind Question 7: What is meant by brand awareness? Explain its importance. Brand awareness is the point to which a product is distinguished by potential clients and correctly linked with its particular product or service. The importance of brand awareness Boost your business across multiple channels. Effectively introduce new products or services. Build a strong company reputation. Find and maintain loyal customers. Question 8: List and explain different strategies of building brand awareness. Referral programs Impressive guest content Infographics Freemium with credit Local partnerships Social media contests Question 9: What are the main things to include in incorporating a social media policy? Define your team's role Establish security protocols Make a strategy of action for a security or PR crisis Outline how to stay compliant with the law Guide how employees behave on their social media accounts Encourage employees to take part in conversations around your brand Question 10: How can you enhance social media engagement for your business? Post Content Worth Engaging With. Respond to All Comments. Encourage Readers to Comment, Like, and Share. Start a Facebook Group. Run Contests and Giveaways. Use Images in Every Post. Get More Followers. Ask a Question. Question 11: What is a crisis management plan? A crisis management plan outlines how your business will react if a crisis occurs. The plan should identify who will take action and what their roles will be. The goal of a crisis management plan is to minimize damage and restore business operations as quickly as possible. Question 12: What are three central values of social media ethics and etiquette? Authenticity—people will respond positively if you are genuine. Transparency—having concealed plans will only weigh against you. Communication—getting to understand people as individuals and allowing them get to know you. 3 |P a g e SIRXMKT006 - Develop a social media strategy Answer Paper - Mercury Colleges
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