Week 2 - Risk Communication Program18

Professor and class, 1. Build credibility: To make people trust your risk communication program, you need to show them you're trustworthy and know what you're talking about. This means being honest, accurate, and consistent with the information you share. (Wray, Rivers, Whitworth, Lofstedt, & O'Neill, 2008) [1]. 2. Use a variety of channels to disseminate information: People learn in different ways, so using multiple methods to share information (like social media, websites, newspapers, and TV) can help more people understand the risks and what to do about them (Lundgren & McMakin, 2018) [2]. 3. Describe hazard adjustments being planned: This means telling people what steps are being taken to reduce the risks they face from hazards like earthquakes or floods. This can help them feel safer and more prepared (Mileti & Peek, 2000) [3]. 4. Describe feasible household hazard adjustments: Give people simple, doable actions they can take to protect themselves and their families, like creating an emergency kit or planning an evacuation route (FEMA, n.d.) [4]. 5. Evaluate program effectiveness: It's important to check if your program is really working, so you can make changes if needed. This might involve surveying people to see if they feel more prepared or have taken steps to protect themselves (Wray et al., 2008) [1]. Setting goals for the Risk Communication Program is important because it helps you know what you want to achieve and how to measure your success. Goals can guide your program's actions and keep everyone focused on what's most important (Lundgren & McMakin, 2018) [2]. Example video of a Risk Communication demonstration:
https://vimeo.com/408219040 This video is good because: 1. It's from a group of experts at the World Health Organization who know a lot about COVID-19, so you can trust the information they share. 2. The video is on Vimeo, which means it's easy for people to watch and share with others. 3. It talks about things people are doing to stay safe from COVID-19, like washing hands, wearing masks, and keeping a safe distance from others. 4. It gives tips anyone can follow to stay healthy and not spread the virus, like washing hands, staying away from large groups, and listening to advice from health professionals. 5. Even though the video doesn't directly say if their plan is working, it helps people learn how to protect themselves and stay informed about COVID-19, which is important for staying safe. -Ruben References: [1] Wray, R. J., Rivers, J., Whitworth, A., Lofstedt, R., & O'Neill, P. (2008). Risk communication, risk perception, and public health. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2441910/ [2] Lundgren, R. E., & McMakin, A. H. (2018). Risk communication: A handbook for communicating environmental, safety, and health risks. Retrieved from https://www.wiley.com/en-us/Risk+Communication %3A+A+Handbook+for+Communicating+Environmental %2C+Safety%2C+and+Health+Risks-p-9781119466413
[3] Mileti, D. S., & Peek, L. A. (2000). The social psychology of public response to warnings of a nuclear power plant accident. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1446235/ [4] FEMA (n.d.). Make a plan. Retrieved from https://www.ready.gov/plan
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