benefit by tailoring its strategies to certain niches, such as by providing healthier options to
satisfy shifting consumer tastes.
According to the case study, McDonald's understood the importance of adapting to
customers' shifting tastes for healthier dining options. This alternative is consistent with
McDonald's continued initiative to include more nutritional dishes and offer better menu options
like salads. It's important to remember that despite these initiatives, the evidence indicates that
McDonald's encountered difficulties in fully embracing this strategy. For instance, the 1991
launch of the low-fat McLean Deluxe burger was not as well received. If McDonald's can
properly combine its basic offers with healthy ones, considering taste preferences and regional
variances, this alternative may be successful.
The case study outlines McDonald's actions as part of its brand revitalization strategy to
update dining establishments, modernize storefront designs, and improve the overall dining
experience. Given the popularity of the McCafé idea, which brought a more premium and
modern café experience, this alternative seems especially promising. McDonald's should keep
funding these programs and make sure that they are appealing to today's consumers. Franchisees
have voiced worries about the costs connected with such improvements, therefore it is important
to be mindful about these costs.
As the case study points out, McDonald's has a long history of growing globally.
Although it is not stated in the case specifically, this alternative is still an option. According to
the evidence, McDonald's has been looking into potential markets in underdeveloped nations.
Growth can be boosted by working with nearby companies and modifying the menu to suit local
food preferences, as has been done in many other nations. However, as indicated in the
judgment, McDonald's should also consider the difficulties caused by market saturation. It is
essential to make sure that growth initiatives are long-lasting and in line with consumer demand.
The outcomes of the case study are consistent with the proposal to keep promoting and
funding healthier menu choices. Indeed, McDonald's has acknowledged the value of providing
healthier options, as seen by the addition of salads and initiatives to lower the amount of trans
fats in their goods. The failure of the low-fat McLean Deluxe burger in 1991 and the necessity of
balancing healthier options with its core menu are two issues highlighted by the case in this
regard. To ensure the effectiveness of such initiatives, McDonald's should carefully examine
customer preferences and geographical variations while pushing healthier options. Other factors