BUS210Introduction Lecture 2023(1)

Marketing Research, Global Edition, 9th Edition By Alvin C. Burns, Ronald F. Bush
WELCOME TO BUS210 Email: [email protected] Consultation day/time: Thursday afternoon For fast communication, please email me and you will get a prompt reply.
Learning outcomes: 1. Identify concepts, theories and models of market research 2. Apply the market research process to different market segments and analyse findings 3. Critically analyse market research for quality and relevance 4. Develop, evaluate, and apply a range of marketing research options across situations; 5. Collect, analyse, interpret, and present research data; using online methods and introductory data-analysis techniques.
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