BUSA 2115 WRITING ASSIGNMENT RESPONSE FORM Article Title:MrBeast Sues Food Delivery Partner for "Low-Quality" Products Question # 1:What sort of risks do influencers like MrBeast face when they partner with outside companies to create food brands? Your Response: Influencers like MrBeast, face several risks when patterning with outside companies to create food brands. This includes the potential damage to their reputation due to negative customer experiences, finding it hard to maintain the quality of the product, legal disputes, financial risk, and dependence on business partners. Overall, all of these risks need to be considered and managed in order to protect their brand and business. Question # 2:Do you think MrBeast's lawsuit against Virtual Dining Concepts will succeed? Why or why not? Your Response: Most likely yes. At least, he should succeed with his lawsuit in that Virtual Dining Concepts did not do their job accordingly. For starters, some customers claimed that their food was "inedible, delivered late, in unbranded packaging, and did not include some of the ordered items." And on Donaldson's side, his reputation has been damaged due to his partnership. At the end of the day, it really depends on their contractual agreements and the evidence presented. We'll have to wait and see how the court determines the result.