Ambrose 1 Module Two: Financial Justification Memo Victoria Ambrose MBA- 580 Dr. Jacki Wisler 26 September 2023
Ambrose 2 As you can see by the graphs via excel (attached)m options A and B have similar overall growth in sales/gross margin for traditional vehicles. Option A, discontinuous innovation, does show a projection for a higher growth in sales/gross margin for connected vehicles. When considering the R & D/Capital costs, the numbers are similar when it comes to research and development and capital costs. In this case, Option A shows better promise due to the rapid growth in sales/growth margin. This would be the best strategy for our company.
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